A Guide to Higher Education Marketing and Managing Social Media

Dr. Puente


Everyone seems to be on social media today, particularly prospective college and university students. In fact, 18-29-year-olds are the largest demographic on social media, with 70% using Facebook, 71% using Instagram, and 65% using Snapchat.


The young user base makes social media a must-have for higher education institutions.


Going where your audience is already hanging out, puts your institution right in their eye line. And, improving your social media presence can attract more students, help fundraising efforts, and build awareness around alumni achievements.



Source: https://www.sendible.com/insights/higher-education-marketing

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